Social
For campaign jobs, the concept team would design the look and feel for each campaign. Then, Photoshop artboards were set up to match wireframes created by the OMNI team. I would then create all assets required by the project overview and proof them with all necessary parties. Finally, assets were released to OMNI to implement on the web.
Email campaigns was a bulk of the responsibilities as a digital production designer. I was responsible for taking concepted email designs and reproducing them in Cordial, the emailing software, along with adding promotions and pricing.
JOANN moved to a headless CMS called Builder.io. I assisted the Digital Art Director in creating, testing and maintaining templates for the digital production team to use for the live website.
JOANN moved to Figma to create digital assets. To make the process more efficient, I created multiple reusable Figma components that are scalable and can be used by all level of figma user.
